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Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business. bloggerspapa.com Market research was seen as a bit of a gimmick not that long ago. But it’s more important than ever in an age where consumers crave a personalised experience rather than a one-size-fits-all approach. Conducting thorough research into your customers’ needs, their common issues and pain points will help you to develop tailored solutions and messages that resonate with them on a very individual basis